Got the first check from the printer today for copies ordered. We said early on that we’d be open about the money, so here goes.
The check was for $157.14. That covers part, not all, of the sales we’ve made so far. Lulu breaks things up into periods, then closes out the period and sends the creators a check within the next month or so. Still, it’s revenue.
For the expenses, besides whatever startup on PO Box and webpage, I’ve ordered $446.64 worth of Needle #1 and #2. I’ll probably order another shipment tomorrow. Those go to contributors and reviewers and whatnot. That doesn’t count postage. Sending Needle to folks in the states is about $2.40 per copy and to the UK and Europe it’s about $7.50 per. I haven’t sent to Guam or Thailand, yet, so I don’t know what that would be.
With Needle #1, I ordered many more “review” copies and sent to people than I did with Needle #2. Not a huge difference, but some. I wasn’t sure who would be interested and wasn’t sure who would cover the launch. The big idea was to get coverage for some writers we like. I mean, that’s the whole point of the magazine, right? More people reading great writing? So that was the idea. I’m not sure of the return on coverage, but we had many folks who were really nice about covering Needle, and for that I’m full of thanks.
Anyway, that’s it. We haven’t lost enough yet to put us in the Forbes 500, so don’t worry. And, no matter what the cost, the return on investment has been fantastic. Seriously. Have you seen this magazine? Read the stories? Fallen in love with the authors? Yeah. Me, too.